Trivia & Entertainment

The Japanese have a preference for mature women?! Understanding Japanese sexual preferences from AV search keywords!

Hello, I’m a Japanese veteran in the field of adult entertainment (AV). For those of you who enjoy AV, what types of films do you usually watch, and which ones are your favorites?

This time, I’d like to share the results of a popularity ranking based on search keywords in Japanese AV from the major company FANZA (formerly DMM). These keywords can give us insights into what men worldwide are looking for in AV.

Veteran
Veteran
FANZA’s website received a staggering 1.16 billion visits in a year, with 300 million searches, making it a prominent adult site that deserves the title of a Japanese veteran.
Virgin boy
Virgin boy
his ranking can indeed tell us a lot about Japanese sexual preferences! 

Surprisingly, the most searched keyword in the AV world is “熟女” (mature women).

Here’s the list of the top searched keywords:

  1. 熟女 (Mature Women)
  2. 巨乳 (Big Breasts)
  3. 痴漢 (Molester)
  4. 人妻 (Married Woman)
  5. 中出し (Creampie)

The fact that “熟女” surpassed other keywords like “巨乳” (big breasts) was unexpected!

Why do Japanese people like mature women?

The worldwide trend of mature women

The trend of mature women isn’t unique to Japan it’s happening worldwide. The globally recognized adult site “Pornhub” also revealed that “milf” (which stands for “mother I’d like to f***”) ranked 3rd with a staggering 25 billion searches. Although not as intense as Japan’s love for mature women, it’s clear that the mature woman craze is a global phenomenon.

Japanese AV viewers tend to be older

The following table shows the keyword rankings based on age groups

  • Ages 18-24: 1. 痴漢 (Molester), 2. 巨乳 (Big Breasts), 3. ギャル (Gal)
  • Ages 25-34: 1. 巨乳 (Big Breasts), 2. 痴漢 (Molester), 3. 熟女 (Mature Women)
  • Ages 35-44: 1. 熟女 (Mature Women), 2. 巨乳 (Big Breasts), 3. 人妻 (Married Woman)
  • Ages 45-54: 1. 熟女 (Mature Women), 2. 人妻 (Married Woman), 3. 巨乳 (Big Breasts)
  • Ages 55 and above: 1. 熟女 (Mature Women), 2. 人妻 (Married Woman), 3. コスプレ (cosplay)

For users aged 35 and above, regardless of the specific age group, “熟女” (Mature Women) ranks as the top keyword, indicating its popularity. On the other hand, keywords like “巨乳” (big breasts) and “痴漢” (molester) are more favored by younger users aged 18-34, showing a correlation between preferences and age.

Japan’s users are generally older compared to other regions, and this demographic profile could be a key factor in the popularity of “熟女” (Mature Women).

The Japanese impression of “熟女” (Mature Women)

In Japan, “熟女” (Mature Women) is often associated with the idea that they are more sexually experienced, insatiable, and skilled. This perception is deeply rooted in Japanese culture.

Veteran
Veteran
Actually, there’s some research indicating that the peak of male sexual desire is around 18-20 years old, while for women, it’s around 40 years old. 

Additionally, there’s a fascination with the concept of an “older sister.” In Japanese society, men often take the lead in relationships, but there’s a desire among some men to be cared for and guided by an older sister figure. This is evident in the scenarios of mature women paired with older male characters in AV, even if the actresses themselves aren’t significantly older.

Feedback from mature woman enthusiasts

Users who enjoy mature women shared their thoughts:

  • They have a sense of unfulfilled desires.
  • They feel they will be taken care of right away.
  • Mature women are experienced and skilled.
  • They can leave everything to her and let her lead.
  • There’s something particularly attractive about slightly sagging breasts.

 

In summary

The fact that “熟女” (Mature Women) ranks as the top search keyword on Japan’s most famous adult website is indeed intriguing. This phenomenon can be attributed to the worldwide trend of mature women’s appeal. Moreover, it’s evident that Japanese people particularly appreciate mature women. This preference is influenced by the older age demographic of users on the website and the perception that mature women are sexually appealing in Japan.

日本老司機
日本老司機
In Japan, you can even find TV programs that promote the love for mature women, creating a cultural atmosphere around this preference!

If you have any more questions or would like to delve into this topic further, feel free to ask!